Royal's International Website, ROYAL ELASTICS DOT TV, is up! You'll notice some similar elements throughout the Freshtech Knight animated spot, this new website, and the print campaign, as we were trying to build a fairly cohesive brand for them this year. Below are some images from the landing page intro [much more neat animations on the actual site]:
and the massive looping scroller [ scroll your browser upward for the correct effect :b ]:
so we got the OK to PR these print ads we did for Royal's next ad campaign, featuring many of the shoes for this year's new releases. we are talking about first and third quarter releases so don't get too excited - some of these styles and colourways may not drop for a good few months. photography - Zen Sekizawa
Nanospore will be exhibiting in this event. BluddyNano [Paul Hwang of Nanospore] will also give a DJ performance along with friends Woog and Shane Lester of W+K Tokyo.
alas! we've completed our :30 animated spot for Royal Elastic's newest seasonal campaign, FRESHTECH. the shoe featured here is the Knight, as they've got the whole middle age theme on the shoe names going on.
FRESHTECH is the New Bermuda Triangle Vortex. And NATURE and TECHNOLOGY are its missing travelers. It's shrouded in mystery, and one rarely knows what's going on. In those instances that you do, we give u a glimpse of the sexual [yes, it's somewhat sexual but sfw] synergy that happens within.
Sean Starkweather contributed to a portion of design and practically animated the entire thing on his own. check his site.
and we popped Nosaj Thing's sound design cherry. sounds sick. nosajthing.com
now, this mov is pretty highres cuz we like it that way. but if for some reason it just won't load for you,