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ROYAL ELASTICS DOT TV LAUNCHES

May 05,2009 21:04:35

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Royal's International Website, ROYAL ELASTICS DOT TV, is up! You'll notice some similar elements throughout the Freshtech Knight animated spot, this new website, and the print campaign, as we were trying to build a fairly cohesive brand for them this year. Below are some images from the landing page intro [much more neat animations on the actual site]:


http://nanospore.org/ns04/webposts/retv/splash_01.jpg


and the massive looping scroller [ scroll your browser upward for the correct effect :b ]:


http://nanospore.org/ns04/webposts/retv/intro_01aa.jpg


http://nanospore.org/ns04/webposts/retv/intro_01ab.jpg


http://nanospore.org/ns04/webposts/retv/intro_01ba.jpg


http://nanospore.org/ns04/webposts/retv/intro_01bb.jpg


http://nanospore.org/ns04/webposts/retv/intro_01ca.jpg


http://nanospore.org/ns04/webposts/retv/intro_01cb.jpg

Royal Elastics print campaign!

February 09,2009 19:54:21

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so we got the OK to PR these print ads we did for Royal's next ad campaign, featuring many of the shoes for this year's new releases. we are talking about first and third quarter releases so don't get too excited - some of these styles and colourways may not drop for a good few months. photography - Zen Sekizawa


BENJIRO:


http://nanospore.org/ns04/webposts/royal_elastics_print/benjiro_01.jpg


THE BLACK SHADOW SERIES double spread:


http://nanospore.org/ns04/webposts/royal_elastics_print/blackshadow_01.jpg


ESCURA III:


http://nanospore.org/ns04/webposts/royal_elastics_print/escura_01.jpg


and the classic ICON:


http://nanospore.org/ns04/webposts/royal_elastics_print/icon_01.jpg

HOMOGENY, a collaboration with ROYAL ELASTICS

August 21,2008 20:43:01

 


HOMOGENY is collaboration between Nanospore and Royal Elastics - set for a Fall '08 release. it features our little nameless friend, which serves as a symbol of the similarity in structure between organs or parts, possibly of dissimilar function, that are related by common descent. Light and dark. Color and monochrome. Land and sea. Love and hatred. Joy and pain.


it is also a hidden metephor for the unusual harmony between Royal Elastics and Nanospore.

one of the 2 designs will come randomly in a custom Royal Elastics blisterpack that will additionally include a pair of the Nanpospore Sosei shoes, t-shirt, extra large handkerchief, stickers and god knows what else.

we'll also have a few of the toys available [minus the blisterpack] on the webstore. they'll be sold as a pair, because the fun factor about these is that u get to jigsaw them together with a loving embrace and create a completely new silhouette.

 







click on the montage below for the project process photographs and additional products:  


http://nanospore.org/ns04/blogimages/mont_anim1002.gif


visit royal elastics at royalelastics.com and royalelastics.tv

Royal Elastics Freshtech and the Knight

June 01,2008 17:56:54

we've been workin with royal elastics on several projects as of late. one of them is a commercial spot for theater and web. it features the new "KNIGHT" shoe and the new FRESHTECH campaign for the next season. more info to come.


here are some styleframes: