here's a look at some failed pitches over the years. i'll add to this over the course of a few posts. just wanted to share some process that never really came to fruition, or some directions that were apparently too risky for client to award:
zune:
we got beat by this. better? worse?
then, since we hate wasting hard work, we decided to use the imagery for IdN's 15-year anniversary issue. it's about your vision of 15 years in the future. not sure if that ever really hit stores:
oh yeah, we also re-jigged the shapes here into a tote for the artist series we did with The Outfit a while back as well.
here's a recent failed pitch for icebreakers. they went with a 'safer' solution:
you win some, you lose some. but ultimately if you lose, it's probably a good thing in that we didnt get awarded something that we may have had to twist our vision upside down for.
