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Royal Elastics + Nanospore = FRESHTECH

September 15,2008 13:32:25

http://nanospore.org/ns04/blogimages/blogbreak04.jpg


alas! we've completed our :30 animated spot for Royal Elastic's newest seasonal campaign, FRESHTECH. the shoe featured here is the Knight, as they've got the whole middle age theme on the shoe names going on. 


FRESHTECH is the New Bermuda Triangle Vortex. And NATURE and TECHNOLOGY are its missing travelers. It's shrouded in mystery, and one rarely knows what's going on. In those instances that you do, we give u a glimpse of the sexual [yes, it's somewhat sexual but sfw] synergy that happens within.


Sean Starkweather contributed to a portion of design and practically animated the entire thing on his own. check his site.


and we popped Nosaj Thing's sound design cherry. sounds sick. nosajthing.com


 


now, this mov is pretty highres cuz we like it that way. but if for some reason it just won't load for you,


WATCH IT ON VIMEO





direction: Nanospore

design: Paul Hwang, Ben Lee, Sean Starkweather

animation: Sean Starkweather

animation support: Chad Howitt, Paul Hwang

sound: Nosaj Thing

Royal Elastics Freshtech and the Knight

June 01,2008 17:56:54

we've been workin with royal elastics on several projects as of late. one of them is a commercial spot for theater and web. it features the new "KNIGHT" shoe and the new FRESHTECH campaign for the next season. more info to come.


here are some styleframes: