META7 by Paul Hwang / Nike Asia Pacific

Oct 31 - Nov 5, 2006
Debuting in Tokyo Designers Week, Tokyo, Japan
To celebrate the release of the new Nike Free Trainer 7.0, Nike invited Nanospore creator Paul Hwang to apply his touch. The commissioned film is part of Nike Asia Pacific's Premium Performance campaign, very much in the same vein as the Nike Art of Speed and Adicolor films.
Personifying the key facets of the Nike Free Trainer 7.0 [free sole, lateral stability, and foot strengthening] are three mild-mannered characters who transform into super powerful beings. Paul's animated short film, print campaign, and 3D sculpts submerge them in the urban playground of a Taiwanese city pulling influences from Sistine Chapel paintings and Chinese Tapestries. More information to come.
View the film "Meta7" here:

And view concept art, print campaign, and Tokyo Designers Week images at bluddy.com:


View the Nike Premium Performance Art Event at TDW 2006: www.nike.jp